Is Jeep® the 'Apple' of the Auto Industry?

Tech company Apple has been compared to automotive company Tesla, but there is one glaring flaw in this comparison: Apple produces its products for the mass market, while Tesla makes theirs specialized for a niche market. However, one automotive company that does virtually all the same things Apple does, just marketed toward a slightly different audience, is Jeep®.

A Jeep model can quickly and easily be identified by its structure and design, the same as an Apple product can. Jeep has a legion of enthusiasts and fans who view the brand as not merely just a form of transportation, but as a statement about one's personality and way of life—the same as an Apple enthusiast. And just like Apple, Jeep is comparative in terms of market volume. In 2016, Jeep sold some 1.4 million units worldwide, which dwarfs the sales of both Chrysler and Dodge vehicles—combined.  

Tesla may be a Silicon Valley company with highly desirable products, the same as Apple, but Jeep has the enthusiastic loyalty of the people who are passionate about their Jeeps; which, in fact, sounds a bit more like the way Apple would like their own users to describe themselves.

If you're in the market for a new Jeep model, or would simply like to check out what Hall Chrysler Dodge Jeep RAM Virginia Beach has to offer, feel free to call us, contact us online, or visit us in person to schedule a test drive. We're just as passionate about Jeeps as you are!        

Image Credit: Jeep (2018 Jeep Compass pictured)